In the steps that follow, I will show you how to determine the reliability of each construct and that of the research model using Cronbach alpha (α). Don’t know what reliability means? Click here. Click Analyze → Scale → Reliability Analysis. You should be presented with the window below. Let’s investigate the reliability of each […]
Outliers or extreme value are numbers or values in a dataset that is often too big or too small when compared to the others. For example, suppose we want to determine the average monthly income of 15 employees in an organization with the expectation that the average income will be 1,000 USD. But we noticed […]
Before reading this post, we assume the reader has at least a basic understanding of discriminant validity as explained here. The Fronell-Larcker criterion is one of the most popular techniques used to check the discriminant validity of measurements models. According to this criterion, the square root of the average variance extracted by a construct must […]
